Англо-русский экономический словарь.
flagship brand — Leading brand. ► “McCann Amster Yard has drawn on the glamour of the early 1960s for an advertising campaign to rebuild Bacardi Martini’s flagship brand.” (Adweek, June 26, 1995, p. 6) … American business jargon
flagship — flag‧ship [ˈflægʆɪp] adjective [only before a noun] 1. COMMERCE ECONOMICS a flagship product is the best and most important one that a company produces: • The St. Louis based brewer, Anheuser Busch, has just launched a new advertising campaign… … Financial and business terms
Flagship — ) to fly a distinguishing flag.Used in this way, flagship is fundamentally a temporary designation; the flagship is wherever the admiral is flying his flag. However, admirals have always needed additional facilities; a meeting room large enough… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
WWE Brand Extension — The World Wrestling Federation/Entertainment (WWF/E) Brand Extension was a process first used in 2002 by said professional wrestling promotion as a means of providing separate brands of wrestling through its two top shows, Raw and SmackDown! ,… … Wikipedia
Romeo y Julieta (cigar brand) — Romeo y Julieta is the name of two brands of premium cigar, one produced on the island of Cuba for Habanos SA, the Cuban state owned tobacco company, and the other produced in La Romana, Dominican Republic for Altadis SA. HistoryThe Romeo y… … Wikipedia
Quechua (brand) — Infobox Company company name = Quechua™ company company type = company slogan = Friendly Mountain foundation = 1997 location city = Domancy, Sallanches location country = France location = key people = num employees = 150 industry =… … Wikipedia
Theory (brand) — theory (marketed in lower case letters) is a New York based men s and women s contemporary better sportswear fashion label known for its clean line and luxuriously simple clothes and accessories. theory merchandise is sold through signature… … Wikipedia
Gillette (brand) — Infobox Company company name = The Gillette Company company company type = Defunct (merged into Procter Gamble) company slogan = foundation = 1895 dissolved = 2005 location = Boston, Massachusetts, United States key people = King C. Gillette… … Wikipedia
Diesel (brand) — Diesel SpA Type Private Industry Fashion Founded Molvena, Italy (1978) Founder(s … Wikipedia
Perdomo (cigar brand) — Band from Perdomo Habano cigar. Perdomo is a brand of cigars primarily grown and produced in Nicaragua and sold worldwide by Tabacalera Perdomo. The company, launched and headed by third generation cigarmaker Nick Perdomo, Jr. in 1992, is based… … Wikipedia
